The statistics go down with some sweet sugar.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
via Digital Buzz Blog
Archives for posts with tag: twitter
You hang him. You electrocute him with a toaster in the bathtub. You give him a fistful of pills and a handle of Jack and tell him to wait for you on the train tracks. This is the idea behind the Web 2.0 Suicide Machine – the Kevorkian method for logging out for the last time. I can’t believe we’re here already – but so far 891 people have elected to kill their web identity on all social networking accounts – Twitter, Facebook, MySpace, and LinkedIn. For good. Once you do it, there’s no going back and apparently some people are only too happy to say Sayonara Suckers to updates, tweets, notifications, and requests. I can hardly blame them, but for good? Forever? You sure? That’s like getting those mustache-on-your-finger tattoos. Cute joke in a devil-may-care sort of way…but for forever-ever?
I’m completely entertained by the idea of interventions with pleading and handwringing. “Don’t do it ProgMaster428! What about all your pokes?” Or members of Farmville or Mob Wars holding wakes afterward, where they reminisce of the vegetables they’ve grown and the hits they generated. And then there’s all the metaphysical implications that are involved: If you’ve killed your own avatar, what kind of karma have you generated?
Interesting side note: Facebook is now blocking the IP address of the Suicide Machine. No Death Panels at Facebook so it would seem.
I’ve heard that EA Sports suffers a bit in the gaming community’s eyes for being a Leviathan. But I bet they won over a few fans with their latest effort for Tiger Woods PGA Tour ‘08.
Seems like a fan had found a glitch in the video game and posted it for the world to see on YouTube – causing almost a million views and a lot of comment bitching about EA in general.
Did EA run and hide? Did they stomp their giant feet and threaten? Nope:
Yay for EA engaging on the playing field and having a good time doing it. Their video got over 3 million hits and now the chatter on the other video’s comments are about EA’s response.
A lot of brands are uncertain how to deal with social media and the free exchange of opinions. In the candy world alone – Snickers closed down snikerz.com, while Skittles turned their home page into an unregulated, real-time Twitter feed of a Skittles search.
Haven’t we figured out that the tighter you try to hold on, the more you’re gonna lose? And come on, Snickers. You’re a candy for cripes sake. Why so serious?
Dan Zarella studied a mountain of tweets and re-tweets and came up with some interesting facts on why some tweets are re-twitted (?) more than others:
1. Re-tweets contain more links. A lot more – almost 57% vs. 19%. If you want to get re-tweeted, include some content.
2. Re-tweets tend to have longer words with more syllables in them. You read that right. Dumbing it down does not get you ahead.
3. Re-tweets require “a higher level of education to understand.” Zarella used two different types of tests to measure this – both yielded the same results. This keeps getting better and better.
4. Re-tweets have more new words and concepts. Compared to non-re-tweeted tweets (I’m pretty sure that made sense), re-tweets contained more unique words and novel ideas.
5. Re-tweets are less self-referential. A tweet about “what you had for breakfast is less likely to get re-tweeted than talking about what Obama had for lunch.” And…tweets with swear words are less often re-tweeted.
How about that? For people to pass along what you have to say, make sure it’s intelligent, original, has some content, isn’t a microscopic view of you, and isn’t laced with profanity.
Kind of blows the theory of what gains traction in a mass audience right out of the water.
via Mashable with more data and nice graphs
Twitter is intent on reaching further and further into the business community.
GoDaddy has integrated Twitter registration into its domain registration. So when you register a domain name, GoDaddy automatically checks to see if the matching Twitter username is available. If so, you can register it on Twitter right there on GoDaddy.
Between Facebook Connect and other efforts like these – businesses and people are looking to consolidate their “brand” under one worldwideweb identity. Remember when people first thought that the strength and worry about the Internet was that people could make up a slew of identities? Turns out that’s not what people want. They want recognition and credit for everything they do online. Grabbing onto your name share is prime. And the more common your name, the more difficulty you’re going to have to establish your identity.
Suddenly naming your child “Apple” isn’t sounding so stupid. A friend of mine should go with his gut and rethink using “Monumental Blumenthal” as his next baby’s name. (You know who you are.)
By the way – the perfect Millennium Baby gift? An internet identity package with the doe-eyed one’s url, facebook, twitter, and gmail registered and ready to go. Yeah, yeah, who knows which, if any, of these will still be relevant as the child gets older. But you’ll be a hero for doing it. And that’s what really counts.
You heard it here first.
In the spirit of “Will It Blend” – which I’m not sure ever got its due as a genius online sponsored “program” with its product as a bad-ass hero – Phillips/Tribal DDB has unleashed a new online campaign pitting their products against anything that anyone can dream of called Phillips Vs.
The campaign is running almost exclusively on Twitter.
Nice idea. Here’s one of the executions Tribal created to get the ball rolling. I like the energy they bring to the set-up. But the joyousness of everyone hugging at the end as though they’ve landed on Jupiter kills the fun for me. Stinks of insincerity. I’m sure they’ll temper it down as they produce more.
via Adverblog
Holy Taco has posted Eric Alt’s version of The Odyssey written as tweets.
Nice. Could be even cooler if the tweets, rather than re-telling the story’s events, were Odysseus’ thoughts and insights and fans were left to figure out which events these thoughts point to.
It would limit the amount of people who could enjoy it – but it would become more fun for those who would.
