This week, Ralph Lauren launched its Rugby line with an iPhone app and an interactive iPhone app window display.
On both the app on your phone and on the window display, you can customize your rugby shirt with patches and lettering, you can save it, buy it, post it to Facebook, or email it. You can even customize an avatar on the phone to wear your creation and upload it to the Ralph Lauren gallery where you can rate other people’s designs. On the storefront, you make it all happen by touching the glass. Meaning you don’t have to go inside to have a meaningful brand experience, and what a way to draw people in who are passing by. The interactive store windows are in their Manhattan and San Francisco locations.
via PSFK