Really. I know there are many brands that are so very eager to embrace all things that have already passed their freshness date, but there is no excuse for this.
Please tell the asswipes who sold this idea to GM that you CANNOT stage a fake flash mob. And you certainly can’t sell the idea of a spontaneous flash mob with crowd barriers and chairs for F-BOMB’S SAKE. This is horrid. Get ready to cringe.
Thanks for sharing HotRod. I threw up in my mouth.
This week, Ralph Lauren launched its Rugby line with an iPhone app and an interactive iPhone app window display.
On both the app on your phone and on the window display, you can customize your rugby shirt with patches and lettering, you can save it, buy it, post it to Facebook, or email it. You can even customize an avatar on the phone to wear your creation and upload it to the Ralph Lauren gallery where you can rate other people’s designs. On the storefront, you make it all happen by touching the glass. Meaning you don’t have to go inside to have a meaningful brand experience, and what a way to draw people in who are passing by. The interactive store windows are in their Manhattan and San Francisco locations.
via PSFK