…the design gods over at Pentagram have it right. If tobacco companies are going to fall under the FDA’s jurisdiction now (yay), rather than fight their unhealthy image and the new restrictions, they should fully embrace them. Go with it. Tell me these sample packs Pentagram designed don’t knock you off your feet. I think MORE people would buy cigarettes if the brand and packages acted like this. Full-on bad ass. Which is why I feel terrible about highlighting what a great job Pentagram did, because I think the tobacco industry are a bunch of evil pricks. Oops, tripped onto my soapbox.

The moral of the story is…Pentagram is right. Don’t run away from your nature. Be who you are and your people will come.

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