Celebrating the 10th year of its website and the launch of their new e-commerce store in the UK, the tech-advanced design house Ralph Lauren staged a 3D light projection show over the facade of their London and New York flagship stores. Nicely done, but I don’t think you can really call this 4D. Stephen Hawkings, if you’re reading this, let me know.
Green screening and 3D modeling work was done by London-based Drive Productions.
Pretty much the best music video experience so far. Excellent, excellent use of 3-D graphic projection mapping on the exterior of Rochester Castle. Seeper, Nokia, Sony Music, and Jack joined together to promote Sony’s release of Iron Man 2’s soundtrack – a collection of not-celebrated-enough ACDC songs.
I wish I could have been there to see this.
via Digital Buzz Blog
Uh…touchable holograms. It’s happened.
Who’s going to be the first to use this? I’m trying to think of a way to make it happen. But I’m sure the porn industry will beat me to it.
Unsexy video – but the last few seconds make it all worth it.
In honor of the Consumer Electronic Show starting today and all those 3D televisions everyone is so fired up about (my electronics obsolescence is practically becoming a monthly issue now), here’s a little 3D for those of us who aren’t ready to chuck their somewhat-recently-acquired giant flat screen HD TVs.
Apparently 3D is not that new, back in the late 18 and early 1900s, a photographer named T. Enami was taking 3D stereoview photographs of life in Japan during the Meiji period. The website Pink Tentacle has these handpainted photos posted and as animated gifs so that the three-dimensional effect of looking through the stereoview’s two different lenses is replicated by switching between the two images. You’ll be looking at a photo of an ancient culture, but dimensionalized. It’s not something you’ve seen before and is worth a look. The image I’ve posted here doesn’t reflect the 3D-ness because it’s not animated. It just gives you a taste of the images you can see there.
This week, Ralph Lauren launched its Rugby line with an iPhone app and an interactive iPhone app window display.
On both the app on your phone and on the window display, you can customize your rugby shirt with patches and lettering, you can save it, buy it, post it to Facebook, or email it. You can even customize an avatar on the phone to wear your creation and upload it to the Ralph Lauren gallery where you can rate other people’s designs. On the storefront, you make it all happen by touching the glass. Meaning you don’t have to go inside to have a meaningful brand experience, and what a way to draw people in who are passing by. The interactive store windows are in their Manhattan and San Francisco locations.
via PSFK
The agency Bates 141 Jakarta was hired to help promote the Pantone color guide book to art college students and convince them that that Pantone has the widest, most vibrant color selection for their printing.
The creatives created a 3D rainbow in the middle of an art college park and covered it with 5,000 Pantone color chips.
See? Not everything has to live online? (It just has to be interesting enough for people to put it online.)
Put your brain on “relax” and watch this video of Rhonda – a 3D drawing tool developed by Amit Pitaru. Nice job with the music, by the way. Thanks for ditching the enthusiastic pump track for something that allows you to settle in.
via Rhonda Forever