Quietroom, who’s business seems to be helping beauraucratic agencies talk like normal people, just released a Santa Brand Book. Complete with Brand Essence, Brand Imagery, Brand Language, Brand Promise, and this gem:
We projected that if *Santa* were a bird, it would be a stork. If it were a river, it would be the Danube. If it were a biscuit, it would be a Hobnob. If it were a holiday, it would be Easter.
It’s simply, awfully, palm-sweaty wonderful. (If you’re in the branding industry pour an extra shot of brandy in your eggnog first.)
Click here for the pdf file. It’s worth it.
SantaBrandBook
In quotes because I stole that line fair and square.
Hilarious video from the Onion about something that will probably happen.
Flawless execution.
I think his name is Cardon Webb – anyway, he’s got a great idea where he takes typical flyer dreck found on telephone poles and electric boxes, re-designs them, and re-posts them. Nice way to get your work out. Nice way to make life a little easier on the eyes out on the street.






The chairman of the virtual bank in EVE Online, a space-trading/piracy game, absconded with billions of virtual credits, swapping them for $5,000 in cash to make a house payment. The embezzlement caused a run on the bank and has rocked the economy of EVE.
The run on the bank has come to about 600 billion ISK, which has been withdrawn. However, we have a very big group of excellent supporters, who have deposited about 105 billion ISK sitting in Sweep to keep us liquid. We are extremely grateful for this. Currently the run seems to be mostly over with only a slightly higher withdrawal rate still, than deposit rate. That’s to be expected, and in-line with EBANK’s strategy to shrink to a more managable level.
EBANK has always been extremely sound, due to our massive reserves. Our checks and balances have proven themselves to work as a mitigation device and by having the reserves spread out over several directors, the embezzlement was kept to a minimum. However, the run on the bank had the potential to do great damage to EBANK as people frantically made withdrawals to ensure they would not be caught if the bank ran short.
We have also had several offers from very large entities, regarding big loans, should we need to cover any insolvency. Frankly, this has yet to be needed. But we are grateful for the support.
Friends and I were talking about how the stock market and the entire financial system is just concept and psychology. I guess this is just about as real.
via Boing Boing
So far there are 1,233 reviews for this stunner of a t-shirt on Amazon.
