#ego, #selfserving
via Kaitlyn Trigger
Archives for category: Advertising
As if you didn’t know: stock photography is absolutely infamous for being the most facile and obvious photos to communicate moods, ideas, and images.
So how this charming collection of what-in-the-hell ever made it to stock libraries is truly beyond me, but thank you Buzzfeed for putting it together.
Some of my favorites from the collection:
via Tori Main
Love the story. Especially the ending.
This is a great “ad.”
Quietroom, who’s business seems to be helping beauraucratic agencies talk like normal people, just released a Santa Brand Book. Complete with Brand Essence, Brand Imagery, Brand Language, Brand Promise, and this gem:
We projected that if *Santa* were a bird, it would be a stork. If it were a river, it would be the Danube. If it were a biscuit, it would be a Hobnob. If it were a holiday, it would be Easter.
It’s simply, awfully, palm-sweaty wonderful. (If you’re in the branding industry pour an extra shot of brandy in your eggnog first.)
Click here for the pdf file. It’s worth it.
SantaBrandBook
Celebrating the 10th year of its website and the launch of their new e-commerce store in the UK, the tech-advanced design house Ralph Lauren staged a 3D light projection show over the facade of their London and New York flagship stores. Nicely done, but I don’t think you can really call this 4D. Stephen Hawkings, if you’re reading this, let me know.
Green screening and 3D modeling work was done by London-based Drive Productions.
Check out the new TV spot for Virgin Atlantic by RKCR/Y&R. Super sexy, stylish, and very different than any other airline drivel that’s out there. For that reason alone – it’s worth it. Plus it’s out-does all of the other Bond films’ opening credit sequences.
via Agency Spy
I like this collaborative idea between the Guggenheim and YouTube. The Guggenheim believes that digital one of the most important, influential, and accessible mediums of art and they’ve teamed up with YouTube to invite anyone and everyone to submit a video to their…well it’s really an open audition of your artwork. Submit your video to youtube.com/play and a jury of experts will select a winner to be featured at the Guggenheim.
OK Go should win Marketer Of The Year.
Through the last few years, the band has created a brand through content other than music. So much so that their latest video – over 14 million hits in two weeks – is sponsored by State Farm Insurance.
State Farm Insurance. There is no natural brand synergy there. But OK Go’s videos are now a communications channel. Content as channel. We see it happening with iAd in iPhone apps.
OK Go understands the inherent nature of new communication strategy. Stand for something – and deliver for the audience. Old school is thinking that advertising is – on a generous day – 70% about the brand and 30% about the audience. New reality is determining what the brand stands for – and the fusion of message and behavior into a delivery of what they want, and not just what I want to say.
Sure we’ve been saying for a long time that we’re trying to attract audiences and loyalists with our message, but 99% of car ads – one of the larger brand and utility purchases consumers make – is really a one-sided conversation of companies talking at you in their own way.
Look at OK Go’s videos – the goal is not about broadcasting a band image. It’s creating an experience with a set of (brand) principles at its core. It’s behavior over image. They treat themselves as a vehicle for the audience’s experience. And this necessitates creating an experience with the idea: what does the audience get out of it? Audience first. This is the essence of a brand putting guest engagement at the core of its messaging.
In the digital realm this is more essential than any other medium. It truly is an exercise in: if a tree falls in the forest and no one heard it, did it make a sound? Because digital is self-curated, and unless you make something that audiences inherently want – you didn’t happen. “Build it and they will come” might fly in an Iowa cornfield, but it doesn’t happen online.
But this doesn’t mean that this kind of communication strategy should be limited to the domain of digital. Did OK Go hire a director and production company to create their latest videowunder? No. They hired Syyn Labs – a company of creative engineers that create interactive experiences and digital gizmos. People who inherently understand the nature of experiential.
Anyway – soapbox aside – here’s the video. And special kudos to how they were able to elegantly synchronize so much of the motion and environmental sounds to the music itself. Exceptional work.
And here’s Stephen Colbert’s version for his show…again created by the always impressive Syyn Labs.
| The Colbert Report | Mon – Thurs 11:30pm / 10:30c | |||
| Intro – Rube Goldberg Machine | ||||
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Oh yes you do.
Check out this spectacular post from Craigslist in San Francisco:
Manly Bike for Sale
Date: 2008-07-22, 10:18AM PDTBike for sale
What kind of bike? I don’t know, I’m not a bike scientist. What I am though is a manly guy looking to sell his bike. This bike is made out of metal and kick ass spokes. The back reflector was taken off, but if you think that deters me from riding at night, you’re way wrong. I practiced ninja training in Japan’s mount Fuji for 5 years and the first rule they teach about ninja biking is that back reflectors let the enemy know where you are. Not having a rear reflector is like saying “FUCK YOU CAR, JUST TRY AND FIND ME”.
The bike says Giant on the side because it’s referring to my junk, but rest assured even if you have tiny junk that Giant advertisement is going to remain right where it is. I bought this bike for 300 dollars from a retired mercenary that fought in both World War 1 and World War 2 and had his right arm bitten off by a shark in the Phillipines while stationed there as a shark handler. When he sold it to me I had to arm wrestle him for the honor to buy it. I broke his arm in 7 places when I did. He was so impressed with me he offered me to be his son but I thought that was sissy shit so I said no way.
The bike has some rusted screws, but that just shows how much of a bad ass you are. Everyone knows rusted screws on a bike means that you probably drove it underwater and that’s bad ass in itself. Those screws can be replaced with shiny new ones, but if you’re going to go to that trouble why not just punch yourself in the balls since you’re probably a dickless lizard who doesn’t like to look intimidating.
The bike is for men because the seat is flat or some shit and not shaped like a dildo. If you like flat seated bikes you’re going to love this thing because it doesn’t try to penetrate your ass or anything.
I’ve topped out at 75 miles per hour on this uphill but if you’re just a regular man you’ll probably top it out at 10 miles per hour. This thing is listed as a street bike which is man-code for bike tank. The bike has 7 speeds in total:
Gear 1 – Sissy Gear
Gear 2 – Less Sissy Gear
Gear 3 – Least Sissy Gear
Gear 4 – Boy Gear
Gear 5 – Pre-teen Boy Gear
Gear 6 – Manly Gear
Gear 7 – Big Muscles GearI only like gear 6 and 7 to be honest.
Additionally, this tool of all immense men comes with a gigantic lock to keep it secure. The lock is the size of a bull’s testicles and tells people you don’t fuck around with locking up your bike tank. It tells would-be-thieves “Hey asshole, touch this bike and I’ll appear from the bushes ready to club you with a two-by-four”.
Bike is for 150 OBO (and don’t give me no panzy prices)
* it’s NOT ok to contact this poster with services or other commercial interests
PostingID: 765370039
via Keith Hostert
Cle-ver. I Like It.
Double Like It ’cause it was so cheap.