The agency Bates 141 Jakarta was hired to help promote the Pantone color guide book to art college students and convince them that that Pantone has the widest, most vibrant color selection for their printing.
The creatives created a 3D rainbow in the middle of an art college park and covered it with 5,000 Pantone color chips.
See? Not everything has to live online? (It just has to be interesting enough for people to put it online.)
