In the spirit of “Will It Blend” – which I’m not sure ever got its due as a genius online sponsored “program” with its product as a bad-ass hero – Phillips/Tribal DDB has unleashed a new online campaign pitting their products against anything that anyone can dream of called Phillips Vs.
The campaign is running almost exclusively on Twitter.
Nice idea. Here’s one of the executions Tribal created to get the ball rolling. I like the energy they bring to the set-up. But the joyousness of everyone hugging at the end as though they’ve landed on Jupiter kills the fun for me. Stinks of insincerity. I’m sure they’ll temper it down as they produce more.
via Adverblog